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URBLAY is a marketplace growth partner supporting brands and sellers through structured execution, operational consistency, and performance-driven strategies across major e-commerce platforms.
Trusted for hands-on marketplace operations and execution.
Founded and operated by Rishi Patni, URBLAY is built to help brands and sellers manage and scale their marketplace operations with a structured and execution-focused approach. We work with businesses of all sizes to improve product visibility, streamline operations, and drive consistent performance across marketplaces.
Our focus is on building reliable execution systems — from product listings and account management to performance optimization — ensuring long-term and sustainable growth.
Two specialized service areas under one roof
We have hands-on experience managing marketplace operations across platforms.
Our services include account management, product listings, backend operations, and performance optimization.
Our focus is on consistent execution, operational efficiency, and long-term performance improvement.
Monitoring account health and overall performance
Structuring and optimizing product catalogs
Managing order workflows and operational processes
Tracking results and continuously improving performance
A structured approach that ensures consistent results
Identify current gaps and operational opportunities
Define a structured execution roadmap aligned with business goals
Implement processes with consistency and precision
Continuously monitor and improve performance
Designed for brands that need reliable marketplace execution, not just strategy.
Focus on consistent execution and measurable outcomes
Processes designed to support long-term growth
Structured workflows to manage and improve operations
Decisions guided by performance insights and data
Built on practical experience in managing real marketplace operations.
We work with brands and sellers across major marketplaces including Amazon, Flipkart, Walmart, and JioMart.
Brands looking to scale across marketplaces.
Sellers operating on Amazon, Flipkart, Walmart, and JioMart.
Early-stage brands building their market presence.
To help brands grow through reliable marketplace execution and structured systems
To become a trusted execution partner for brands operating across marketplaces
We focus on consistent execution and measurable outcomes.
Clear communication at every step.
We take ownership of results.
We build relationships that grow over time.